Over the recent months, RSR has had the pleasure of getting to know the folks at Anticurse Apparel, a clothing company endorsed by both BoughtxBlood and The Worshiper. Artist rep Jon Lockett reached out and asked them to tell us a little about their brand and their mission.
We started this brand in early 2017 to explore ways of reaching people for Christ, and to encourage those who are out there doing just that. Using the gifts that God has given us, we want to glorify Him and connect with others in our own unique way. We believe in the preaching of the Gospel and we hope this brand will help that cause. Our prayer is that God will ultimately use this brand to reach non-believers with the Gospel of Jesus Christ by encouraging believers to share their faith and to be encouraged by the message of hope Anticurse embodies.
The name Anticurse was meant to describe a picture of Jesus. Because of man’s original sin, we’re all born under the curse of sin and death. No one is able to meet God’s requirement of keeping perfectly His law. Jesus came and did this for us, fulfilling the law and becoming the ultimate sacrifice for our sin. He died on the cross for our sakes, and on the third day He rose from the dead. Jesus is the only antidote for the dire situation that all mankind finds himself born into (Galatians 3:10-14). Jesus is the only answer to this curse of death. Jesus is the Anticurse.
Our main tag line, “Three Spikes, One God, All Love” describes who Jesus is and what He did for us. What this means is that Jesus wasn’t just a good guy who came to show us how to be better people. Jesus actually went to the cross and died for us. Jesus is actually God. God is actually Love.
We are called to go and preach the Gospel and make disciples (Mark 16:15, Matthew 28:19). We hope that in some way this brand will help in bringing about conversations and opportunities to share the Gospel verbally with non believers and to encourage those that already do believe.